Birch Communications on Wednesday debuted its new SIP trunking service, giving small and mid-sized businesses (SMB) an IP-based service that had been only available to large multisite enterprises.
While Birch has a broad customer base, the CLEC said the service will be applicable to both multisite and single-site businesses.
Besides lower cost, the other benefit of SIP trunking is its flexibility. Instead of dealing with nailed-up TDM-based circuits, SIP trunking can automatically adjust to capacity requirements by "dynamically" allocating bandwidth as needed to support both voice and/or data requirements during peak business hours. This means that a business could purchase the amount of trunks that their individual business requires with the ability to add more, if needed, at a later time.
"Businesses are able to "right-size" their voice solutions using SIP trunking," said Vincent Oddo, Birch president and CEO. "They may also benefit by avoiding delays in turning up more lines because physical lines are not required with the SIP trunking service."
While voice services are the table stakes application for SIP trunking, it can be used to support a number of other IP-based services, including video, mobile and productivity applications.
The debut of the SIP trunking service for Birch is part of an ongoing development of the CLEC"s growing IP network. It can use this new service as an integrated feature in both its existing markets and in the territories it entered via its recent acquisition of
The way that companies have interacted with customers has changed a lot in recent years, largely due to developments in technology. With demand for video increasing in all industries, is it an emerging gamechanger for sales and customer service teams in the future?
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